Top Ten?

I'm always a little steamed when I see an article like this "news release" - http://www.emediawire.com/releases/2005/11/emw311042.htm
where a company states that they will get your website in the top ten in Google. There are a lot of businesses out there claiming that they can do this. So if there are 200 companies selling music CD's and they all use SEO firms claiming top ten placement, then look, there isn't anyway every company is going to be in the top ten. Well, at least not for more than a couple of weeks. Which is a catch some companies use. "Hey, you were in the top ten at 11:11pm on Friday!"

I'm not saying not to use these companies, just use common sense when using companies that provide these services. And remember, without good content, you aren't going to stay on top for long anyway.